The Full Story
About
Little Whimsy Books was created by Phoenix native mother-daughter duo, Jessica Allen and Linda Whitaker. Having both left the corporate sector, there was space to collaborate on something special together that felt re-energizing.
In the world as it is today, we want to carve out a sliver of joy where people can forget their troubles for a few minutes and simply delight in the nostalgic feeling of walking into the book fair as a kid: browsing a wide variety of books, selecting a new sticker, discovering the treasure of a trinket to cherish. Putting this concept on wheels meant we can connect with a variety of aligned businesses, stores, events and communities.
Your whimsy is sacred- come discover it at Little Whimsy Books!
A woman and LGBTQ+ owned inclusive space for the Phoenix community.
Mission
At Little Whimsy Books, our mission is to help people rediscover wonder through words.
We've created a joyful, inclusive space—on wheels—where people of all ages can reconnect with the magic that words can awaken—through stories, poetry, conversation, nostalgia, and the quiet moments that remind us how beautiful ordinary life can be.
Through thoughtfully curated books, playful treasures, and community-centered experiences, we aim to spark imagination, foster connection, and offer a gentle escape from the noise of everyday life.
Vision
Our vision is to build a more whimsical, connected world—where community feels close, creativity is celebrated, and joy is accessible in everyday moments. We envision Little Whimsy Books as a traveling haven that brings people together across Phoenix and beyond, reminding each person that their sense of wonder is sacred, and always worth rediscovering.
The Whimsy Enthusiasts
